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Meet Willow, the Dating App That Won’t Judge You By The Appearance

T listed here are a complete large amount of apps in the marketplace now for young people looking for love: Tinder, Bumble, and OkCupid, to call a few. Though their rationales vary—Tinder and Bumble are both concerning the swipe, but on Bumble, women result in the move that is first along with OkCupid it is possible to get a grip on just how much information you reveal up front—they all have one or more part of typical: Possible mates judge the other person considering appearance.

But Willow, a unique application striking the App shop on Wednesday, is looking for a different approach. As opposed to swiping left or right based on the first selfie the thing is, you’re prompted to resolve a couple of three questions—written by users—that are created to spark a conversation up. What’s more, users decide when of course they would like to share pictures along with other users; in the beginning, the responses to those concerns are typical future dates see.

The app’s creator Michael Bruch states Willow sets the “social” back social media marketing. Bruch, now 24, had been fresh away from nyc University as he established the software this past year. He claims he had been seeking to fill a void he noticed when making use of apps that are dating centered on swipes as opposed to that which you like.

“You can match with a number of individuals until you start talking to them, ” Bruch tells TIME that you think are good looking but you don’t really know much about them. “If I’m going to expend time with somebody I would like to understand that people have actually one thing to talk about–that’s what’s crucial in my experience. ”

Bruch is hoping that same desire for discussion is essential to many other young adults too. To date, Willow has gained some traction. Over 100,000 users downloaded the beta form of the software that launched in August, giving on average three messages every day.